Selvam, a B.Com graduate from Bangalore, spent 15 years working as an electrical contractor before running a local tea shop, but manpower challenges made him look for a better option. Looking for dependable low investment business opportunities, his wife, who also holds a B.Com degree and worked as a school teacher, came across a J24 video on social media. Seeing a structured setup where they could step into the kirana store business without staffing worries, she shared it with Selvam, who saw it as the perfect path to start a retail business together.
J24 supported their launch with full store layout design, modern inventory technology, and reliable daily stock deliveries. Free from supply and staffing problems, Selvam and his wife put their education to work, with his wife managing customer relationships and daily store operations alongside him while raising their two young children.
Today, Selvam and his wife proudly operate J24 – Atharva Essentials in Battarahalli, running a flourishing neighborhood kirana store that brings financial stability and steady growth to their family. Selvam’s story proves that with a strong family partnership, business education, and the right partner in your corner, anyone can build a successful business and achieve lasting peace of mind.
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